The iconic wooden toys Danish Kay Boejsen brand became famous for being made by local craftsmen . Today, the lack of skilled labor and increasing demand , such artifacts are now produced by machines in China. It is inspired in this sad case that the young product designer Rebekka Joachimsen Røed decided that all the work necessary to give life to your sofa Braathen should come from human hands.
“Unlike mass -production companies , Braathen has a focus on slow and conscious creation . Taking time to make things right allows both the artisans and the end user can enjoy more than a product,” she tells Vogue House .
The piece of furniture , and handmade, is produced only with recyclable and biodegradable materials that avoid the use of toxic substances. ” The raw material is more expensive , but more durable and better for humans, animals and the environment ,” she explains .
In rescuing the values of the past for the production , the sofa also revive a palette of colors and shapes . Sober shades of green and blue are mixed in the layers of pads , which can be rearranged on the basis of wood in order to achieve different aesthetic .
The pads forming Braathen are natural latex , a practice that fell into disuse after the discovery in the 1950s of a cheaper equivalent derived from petroleum. In addition, the rubber from the rubber tree is hypoallergenic , antimicrobial , antibacterial , water resistant and very comfortable . The padding is wool , Eco-friendly fiber coming from renewable sources that is repellent surface water .
” My goal is to carry out projects that are sustainable and to develop a long-term emotional connection to the product . In addition to preserving the craft tradition , Braathen uses natural and locally sourced materials to minimize environmental impact ,” concluded Rebekka .